Major League Fishing (MLF) announced today that Lowrance has come onboard as a sponsor for 2012.
"Lowrance is a great name in the fishing industry," said MLF commissioner Don Rucks. "All of our competition boats were equipped with Lowrance sonar-navigation equipment during the Challenge Cup at Lake Amistad. We’re elated that this outstanding company will go forward as a sponsor of Major League Fishing.”
Lowrance COO of the Americas, Louis Chemi, said the Tulsa, Okla.-based company is intrigued with Major League Fishing’s creative format and exciting future.
“We’re excited to be a partner in the new Major League Fishing experience,” Chemi said. “With surprise venues and zero practice days, these top bass professionals rely on today’s most innovative electronics for success on the water, and Lowrance is proud to deliver the edge they need.”
