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MLF's Busch deal formalized

MLF's Busch deal formalized

Major League Fishing (MLF) has officially announced Busch Beer's sponsorship of the organization.

“We are thrilled to have Busch Beer as a sponsor of Major League Fishing," said MLF commissioner Don Rucks. "Busch Beer is an excellent brand with a history of supporting outdoor sports and bass fishing, and we believe this is a good fit for our league and Busch Beer."

Said Anheuser-Busch VP of sports and entertainment marketing Brad Brown: “Major League Fishing is among the premier organizations for bass anglers and is a natural fit for the Busch Beer brand. We look forward to working with the league to introduce new and innovative activations to engage bass anglers and fishing enthusiasts nationwide.”

Busch sponsors MLF anglers Kevin VanDam and Denny Brauer.

“Busch Beer is a great brand with an eye for things that appeal to people who like the outdoors,” VanDam said. “You couldn’t find a better match than Busch Beer and Major League Fishing.”

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