Line manufacturer Hi-Seas announced that it's signed longtime pro and TV host Jimmy Houston to a sponsorship deal.
"Jimmy is one of the most accomplished fishermen in the sport," said Hi-Seas VP of sales and marketing Michael Shields. "His knowledge of fishing and of fishing line is invaluable to us, and having his endorsement adds enormous credibility to our company and brands. We are thrilled to have his support to help us grow our company and to engineer new line products."
Said Houston: "I'm really excited about this long-term partnership with Hi-Seas. It's a great company with super people and tremendous fishing line. I've had the opportunity to use and test many great lines over the past 40 years, and Hi-Seas has the cutting-edge technology that fishermen today are demanding."
