Major League Fishing (MLF) announced today that Bass Pro Shops has joined the organization's list of sponsors. The company provided Nitro Z-7 boats for MLF's debut event, the Challenge Cup, last month at Texas' Lake Amistad.
“We are thankful for the opportunity for our company to be a part of Major League Fishing and this exciting new concept in competitive bass fishing,” said BPS founder Johnny Morris. “I’m looking forward to watching the competition.”
MLF commissioner Don Rucks said he is delighted to welcome “perhaps the largest, single most influential brand name in the fishing industry” to the league.
“Bass Pro Shops is an outstanding company, and it is an honor to bring their vast resources and good name to Major League Fishing,” Rucks said. “We believe we have a great product to offer, and nothing could please us more than knowing that we have a partner like Bass Pro Shops that supports and helps us deliver our product to sports fans across the country.”
The Challenge Cup will be offered to the public via a web-based pay-per-view broadcast early in 2012, and will be aired on the Outdoor Channel beginning in April. Details of pay-per-view programming will be announced this month.
