Bass Minder, a manufacturer of products aimed to help anglers maximize their fishing experience, revealed today the signing of Bassmaster Elite Series angler Russ Lane to a sponsorship deal and simultaneously announced the launch of its latest product – the Russ Lane Pro Series Tackle Minder Labels.
The labels can be applied to any plastic tackle box and clearly designate what type of lure or tackle each box contains.
“We believe our new Tackle Minder Labels will help fishermen of all levels by keeping their lures and gear organized and safely stored,” said Bass Minder founder Dave Stewart. “Russ Lane is an incredibly talented and successful fisherman and one of fishing’s most popular personalities. We are thrilled to have him representing Bass Minder, and he has already made a huge contribution by suggesting our new Tackle Minder Labels.”
Said Lane: “Bass Minder’s products are extremely innovative, and it's an honor to represent them and to sport the Bass Minder logo on my boat, truck and clothing. I'm looking forward to meeting the Bass Minder customers on the circuit this year.”
