Mountain Dew has leveraged Jason Christie in a cool and unique way. His Diet Dew video, which launched this afternoon, is the fourth in a series that features a variety of high-profile athletes and artists. The first three videos featured:
> Paul Rodriguez, professional skateboarder
> Danny Davis, professional snowboarder
> Jay Electronica, rap/hip-hop artist
The video series is part of Diet Dew's new marketing line It's Different on the Mountain – an effort to show what makes these athletes different than their peers, then tie that into their choice of soft drink.
Check out the video at FLWOutdoors.com.
