Longtime lure manufacturer Luck "E" Strike is now a supporting sponsor of B.A.S.S. The announcement drew specific attention to Luck "E" Strike's new Rick Clunn Square Bill crank.
Astute BassFans would likely recognize that Clunn's name is attached to the Lucky Craft RC square-bill series, which was sold exclusively through Bass Pro Shops and revolutionized shallow cranking over the past half-decade (Lucky Craft dubbed its non-BPS-exclusive version the BDS series).
Luck "E" Strike has never before sponsored B.A.S.S. and will certainly look to leverage Rick Clunn's name to promote its new Rick Clunn series.
Terms and duration of the sponsorship were not disclosed, although Luck "E" Strike's supporting sponsorship is limited to the Elite Series and Opens.
