BassFan founder Jay Kumar sold his company in 2007 and then went incognito for a few years. But he's back in fishing with a new blog-style site that takes a fan-in-the-stands approach to bass fishing. The site's called BassParade.com and two other names that BassFans might recognize are part of the project. Along with Kumar, BassParade features work from former BassFan editor Jason Bryant and sometimes BassFan opinion writer Bo Crawford.
"The best way to put it is that you're either in the parade or watching it, and either way you're a part of it," Kumar said. "We chose the blog format for BassParade for that reason – because it encourages fishermen to be part of what we're doing. BassParade is also a constant stream, or parade, of all things fishing. It's not the news model pioneered by BassFan. It's not the free-for-all you find in forums. It's more like the Gawker of fishing – short-form, fun, commentary-like content. We cover anything about fishing we think is good, bad, funny or otherwise entertaining."
Bryant noted: "The fun thing about BassParade is that it's essentially a stream-of-consciousness blog about all things fishing. We don't sterilize content through a chain of command or a panel of editors. We write it, post it and people read it."
Crawford added: "I hope fishermen find our edgy, out-of-the-box style refreshing. I'm really excited about delivering a mobile-device friendly site to all the anglers out there. I believe that's a first in bass fishing."
