Land O'Lakes has been title sponsor of the FLW Tour Angler of the Year award (AOY) since 1997, but FLW Outdoors today announced that the butter company will also title-sponsor AOY awards for other trails, including both FLW Series divisions, the Walleye Tour, the Kingfish Tour, and both Redfish Series divisions.
Criteria for all AOY awards in those trails will mirror the current FLW AOY format, where the angler or team that accumulates the most points through the regular season wins AOY.
Additional elements include specialized Land O'Lakes lifejackets for current leaders to wear during competition, and a Land O'Lakes weigh-in bag for leaders to use at the scales.
Thea Keamy, Land O'Lakes VP of retail cheese, said: "Land O'Lakes is excited about expanding the AOY award to all the top tournament trails within the Wal-Mart FLW family. The additional awards are a great opportunity to recognize all the exceptional performers throughout the different tour circuits, as well as spread the exposure of the land O'Lakes brand name. This expansion of the award commemorates our first 10 years with the Wal-Mart FLW Tour and the AOY program."
FLW Outdoors president and CEO Charlie Evans said: "For the past decade, Land O'Lakes AOY has been awarded to the best angler over the course of a full season. This truly is the highest honor we bestow in our sport. Rather than rewarding individual events, it evaluates the consistency of a competitor over a large body of work."
