FLW Outdoors announced today that Slim Jim, maker of popular meat sticks, will become a premier-level sponsor in 2007 and four other ConAgra Foods, Inc. brands – Act II popcorn, Pemmican jerky, David Seeds and Crunch'n Munch – will come on board as associate sponsors.
As a premier sponsor, Slim Jim will be featured in a variety of media formats and will also sponsor a professional angling team on the FLW Tour.
Paul Lapadat, president of ConAgra's snack foods division, said: "We're pleased to step up our level of participation with FLW Outdoors. Our involvement with the ACT II brand has shown that FLW is a great platform for ConAgra Foods to promote our Snack Foods in particular. We know that FLW enthusiasts are Slim Jim enthusiasts, and look forward to expanding our relationship this year."
Act II has been the official popcorn of FLW Outdoors since 2001.
"Clearly, with the addition of four category-leading brands, ConAgra Foods has recognized the buying power of these loyal outdoor enthusiasts," said FLW Outdoors chairman Irwin Jacobs. "We're thrilled to welcome another esteemed company to our family of sponsors."
