In the latest edition of the Big Bass Zone, columnists Michael Jones and Bill Siemantel tackle last month's ICAST industry trade show. No, they don't name the baits and gear they think is great. And no, they don't pan a bunch of me-too stuff they didn't like.
Instead, they try to define what a "new" bait should do. Does it lock you into a certain way of fishing, or does it expand the way you approach your day? There's more. To read it all, click here to enter the Big Bass Zone.