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Lowrance announces extension with MLF

Lowrance announces extension with MLF

Lowrance, a world leader in fishing electronics since 1957 and 13-year partner of
Major League Fishing, today announced an extension of its marketing partnership with the tournament organization spanning the Bass Pro Tour, General Tire Team Series and General Tire Heavy Hitters.

“We are thrilled to be renewing our long-term partnership with Major League Fishing and continue this incredible journey, which reaches a variety of anglers from novice and collegiate teams to the professionals,” said Simon Conder, Lowrance brand marketing director. "MLF plays a big role in increasing exposure to the sport we all love, and we are very proud to be a partner in that.”

Said MLF president of sales Jim Wilburn: "Lowrance and MLF have been working side by side since 2011, and we are proud to announce our continued partnership today and into the future. The relationship reinforces the commitment both companies have to advancing the sport of professional bass fishing. Our tournaments offer the perfect showcase to display the impressive technological advancements that Lowrance is known for – electronics and trolling motors that numerous Bass Pro Tour anglers depend on day after day."

Lowrance will be a featured participant in an MLF fan sweepstakes promotion in 2024. Additionally, for a limited time, Lowrance is offering up to $1,200 off HDS-9 LIVE and $250 off ActiveTarget Live Sonar units. Visit for more details.

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