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Rather adds two Quantum executives

Rather adds two Quantum executives

Rather Outdoors, the parent company of Lew's, Strike King, Quantum and other brands, announced that industry veterans Mike Rice and Gary Borland will join the leadership team of Quantum Fishing.

Rocky Kalsow, President of North America for Rather Outdoors, is excited about the appointment of

Rice (top photo) will serve as senior vice president of Quantum and Borland as vice president of Quantum brand management.

“Mike and Gary are giants in our industry, men who have spent decades developing reputations of integrity and exceptionalism,” said Rocky Kaslow, president of North American for Rather. “Quantum has been the home of uncompromising quality since 1984 and is poised for the next chapter of innovation. I am thrilled to have these two on the team.”

Rice spent his early years fishing the Delaware and Chesapeake bays before relocating to the Southeast in his youth. He has called South Carolina home for the past 20 years.

“I have been fishing for as long as I can recall, and the very first reel I bought with my own money was a Quantum ultralight,” said Rice. “Taking on a leadership role in that same brand is an incredible honor. This team has its eyes fixed on the future and I am looking forward to being a part of that.”

Borland cut his teeth fishing the east coast of Florida, where he guided throughout his early career.

“Throughout my first years in this industry, I was well-acquainted with the reputation and legacy of Quantum,” he said. “I am excited to join such a passionate team and help drive the brand forward.”

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