Lew's announced the hiring of fishing industry veteran Terry Pederson to serve as vice president of sales, responsible for the company's western U.S. sales efforts.
Pederson brings more than 35 years of sales, marketing and management skills to the new Lew's position. He spent several early-career years in retail store management. Since 1985, he has worked for Daiwa Corporation USA.
For the last 12 years, Pederson was vice president of sales and marketing for Daiwa's North America efforts and served on the company's board of directors.
"It's not often that someone with Terry's industry experience and rod-and-reel-business knowledge becomes available," said Lew's president Gary Remensnyder. "He's a perfect fit for a role that we've identified as being an integral part of our strategic growth initiatives looking forward."
Said Pederson: "I know the Lew's brand and people behind it well, and I'm really excited to be taking this next career step with a company that has been the talk of the industry these last 3 or 4 years. Having the opportunity to stay in California and work the West for Lew's is something special for me."
