Fishhound.com recently announced a unique sponsorship agreement with Bassmaster Elite Series pro Brandon Coulter that will allow fans to choose the baits Coulter uses in upcoming events.
“This is the ultimate field-testing challenge," said Fishhound director of strategic partnerships John Loughlin. "For years Fishhound members have been able to field-test tackle, provide product feedback and help anglers make more informed buying decisions. I can’t think of a better way to field-test baits than during the course of an actual tournament with $100,000 on the line.
"There’s no commitment to throw a sponsor’s bait. Brandon selects the types of baits and Fishhound members select the brands.”
Said Coulter: “I love the concept of going into a tournament and throwing whatever baits I want – taking three baits into a tournament and figuring out which one is going to work best for the given conditions. It has allowed me to experiment and be open-minded with my lure selection by trying baits I had not used before."
