Jordan and Matt Lee, the brothers who are set to be rookies on the Bassmaster Elite Series in 2015, have signed with Strike King Lure Co., the company announced recently.
“These young men have proven their angling abilities in several different arenas," said Strike King vice president of sales and marketing Doug Minor. "Through hard work and dedication to their dreams, they have both achieved some remarkable feats in a short period of time. Aside from their angling résumés, these guys are what we’re all about. We share a certain kinship with two brothers that are serious about their passion for bass fishing as all of us at Strike King spend as much time as we can on the water with our kids, parents, spouses, and siblings.
"By no means am I downplaying their individual talents and value, but the Lee brothers are somewhat poster children for all of us who appreciate the family aspect of fishing."