B.A.S.S. announced today that Rigid Industries LED Lighting has signed a multi-year supporting sponsorship deal with the organization.
“Rigid Industries LED Lighting marine products are designed for the bass angler and help with safety on the water, while other Rigid light applications are ideal for the trailer and trucks,” said Rigid director of sales Dave Davis. “We are ecstatic to align with B.A.S.S. as a supporting sponsor. We’re excited about the activation of our Skeeter-Yamaha rig stocked with more than 20 lights, and the new Rigid-stocked Toyota Tundra, which can be seen at all the upcoming Bassmaster Elite Series tournaments along with a few select other events.”
Said B.A.S.S. CEO Bruce Akin: “We welcomed Rigid early this season as an Elite Series event title sponsor, so we already feel like Rigid is one of our old partners. Rigid, a leader in many other industries, recognized the value of being involved with the sport and industry of bass fishing. We’re pleased Rigid chose a Bassmaster supporting sponsorship as its next step.”
Rigid is introducing a new contingency program for Bassmaster pros. Starting with the 2014 Elite Series, the Rigid Industries Big Fish Lights Jackpot program will award $250 to the pro who has the heaviest five-fish limit weighing more than 25 pounds at an event. If no pro exceeds the 25-pound mark in an event the $250 will carry over to the next tournament day until the barrier is broken. Anglers must have Rigid Industries LED lights on both their tow vehicle and boat to qualify for the award.
