Mike Iaconelli and Pure Fishing today announced an exclusive agreement under which Ike will fish Abu Garcia rods and reels, Berkley and Spiderwire line and Berkley PowerBait and Gulp!.
Ike spent the bulk of his career fishing Daiwa rods and reels, so the switch to Abu is very significant and certainly represents somewhat of a coup for Abu and Pure Fishing as a whole.
"We're very excited to have Mike join our Abu Garcia and Spiderwire teams," said brand manager Chris Derrick. "He's one of the best athletes in the sport and this partnership will help us develop new and innovative products while helping Mike elevate his game."
Ike noted: "This partnership is huge. It's a privilege to be working with Abu Garcia, Spiderwire and Berkley. When you think about fishing these are the big names that everyone recognizes. The partnership with these major fishing brands is one that holds a lot of promise. Their technologically advanced products will be a tremendous asset to me on the competitive circuits. I look forward to continuing a very successful relationship with the folks at Pure Fishing."
