Outdoor retailer Gander Mountain announced that professional Bassmaster Elite Series angler Dean Rojas has become a member of its pro staff. The deal was long rumored, but made official today.
"Gander Mountain is a company that is committed to aggressively growing the outdoors market and their brand, even in these challenging times," he said. "I appreciate the opportunity to help grow the sport and the industry that I love.”
Said Gander Mountain senior VP of marketing Steve Uline: “Gander Mountain shares Dean's incredible passion for fishing and the outdoors. Dean Rojas is widely known by fans on the Bassmaster Elite Series circuit. He understands Gander Mountain’s 'We Live Outdoors' culture and we think he is the perfect angler to showcase our fishing products and be an ambassador for our company."
