The Mille Lacs Smallmouth Alliance (MLSA) and apparel maker Simms Fishing Products are partnering to step up the conservation efforts of the world-class trophy smallmouth bass fishery at Mille Lacs Lake in Minnesota.
“We’re thrilled to have another industry partner step up in such a big way to help us with our message of catch and release and sound conservation management on Mille Lacs,” said Jim DaRosa, president of the MLSA. “Simms is a great organization, not only for their high-quality clothing and product line, but for their corporate commitment to conservation efforts.”
Patterson Leeth, the Lakes Community Leader at Simms, said it was important to the company to get involved to preserve and protect Mille Lacs' legacy as a destination fishery.
“MLSA is working to ensure future generations have the same experience on Mille Lacs that we are fortunate to have today. That is something we can get behind,” Leeth said. “Mille Lacs is such a special fishery and the surrounding communities rely on the health of this state treasure to prosper. We want to do our part to support that.”
Mille Lacs hosted the Elite Series Angler of the Year Championship in 2016 and 2017.
Simms products will be used in MLSA’s fundraisers and the cash contributions all help spread the message of catch and release and how important it is to manage the fishery for the health of the older (and larger) smallmouth bass population.
MLSA is planning a Bronzeback Blowout fundraiser on April 21 at the Izatys resort on the lake. Monetary or in-kind donations are welcome. To learn more about the event, visit www.millelacssmallmouthalliance.com.
