B.A.S.S. announced today that tackle storage giant Plano Molding Co. has signed on as the title sponsor for the final event of the Bassmaster Elite Series this season.
The Plano Championship Chase on Lake St. Clair and the Detroit River will take place Aug. 22-25 out of Detroit, Mich.
“We are proud that Plano decided to play a central role in our Elite Series season finale,” said Bruce Akin, CEO of B.A.S.S. “The B.A.S.S.-Plano relationship goes back many years. This, our newest endeavor together, enriches that valued partnership.”
Plano, based in Plano, Ill., wanted to partner with B.A.S.S. to be the title sponsor for several very good reasons, said Jesse Simpkins, Plano's senior vice president for sales and marketing. One reason: The Plano Championship Chase will feature the crowning of the 2013 Toyota Bassmaster Angler of the Year.
“Top pros, including our own Kevin VanDam, will be driving toward the goal of being the Angler of the Year, a title that rivals the Bassmaster Classic as the most coveted title in all of bass fishing,” Simpkins said.
