Sportsman Channel will launch outdoor TV’s first-ever live on-air social media feed that will populate with viewers’ Memorial Day dedication messages from Twitter using #SPORTSMANHEROES.
The content will stream on-air live via ticker throughout the network’s 8-hour long NRA Guns & Gold Marathon, which celebrates “Firearms & Freedom,” beginning at 5pm ET/PT on Monday, May 27.
“Because social media has become an everyday platform for many consumers, and complements the TV viewing experience, we wanted to use Twitter to do something unique that allowed our viewers to voice their own tributes and dedications this Memorial Day,” said Gavin Harvey, president and CEO of Sportsman Channel. “This allows our viewers to celebrate and honor memories and loved ones while allowing us to continue to innovate across multiple platforms to provide viewers a more compelling and engaging experience.”
Sportsman Channel will kick-off the ticker content with the first dedication: "Sportsman salutes America's #SPORTSMANHEROES. We appreciate and honor you this Memorial Day and every day!”
