Lucas Oil, which has dramatically increased the size of its footprint within the fishing industry over the past couple of years, has entered into a partnership with Ranger Boats.
The deal comprises several joint initiatives, including a new "Factory Fill" program,that centers on the use of several key Lucas products in the Ranger manufacturing process. This includes the use of Lucas hydraulic steering fluid, grease and marine engine oil at the factory. In addition, each Ranger boat will come equipped with a pre-packaged sample kit of Lucas Oil products, including their highly acclaimed Slick Mist speed wax and interior detailer, along with samples of Lucas fishing reel oil, fuel injector cleaner, ethanol treatment and trim and tire shine.
The kit will be packaged in a convenient bucket with lid for long-lasting use and boasts a retail value of over $50. The Factory Fill program also includes the opportunity for all authorized Ranger dealers to carry Lucas Oil products in their showroom.
"We're passionate about fishing and boating," said Jamie Devney, director of sales and marketing/Team Lucas. "It doesn't matter if you're a weekend angler or serious tournament fisherman, Lucas Oil marine products enhance the performance of any boat. Combine that with so many award winning products designed to help take care of tow vehicles, and we feel like our partnership with Ranger Boats is a perfect fit."
