Major League Fishing announced today that Yeti Coolers has joined the organization's list of sponsors.
“Yeti Coolers is a natural fit for Major League Fishing, and we welcome the sponsorship and support of this terrific company,” said league commissioner Don Rucks. “Yeti Coolers makes a product that many of our anglers and fans love, and we’re delighted to welcome the company to Major League Fishing.”
Said Yeti president and co-founder Ryan Seiders: “In Major League Fishing, we see a fresh avenue for brand awareness and to display our high-quality products to outdoor sports fans across the nation.”
Now entering its 2nd season, Major League Fishing is a partnership between Outdoor Channel and 24 of the world’s best anglers. The league features made-for-television bass fishing events designed to bring high-level challenges to participants and entertainment, as well as insight, to audiences.
Major League Fishing is filming two events this year. The first, the Summit Cup, will be televised in its entirety beginning on Jan. 1, 2013, on Outdoor Channel. The Summit Cup’s Championship Round will be broadcast on NBC on Feb. 9. The league also offers an extended pay-per-view option – Extended Cast – which will be available shortly after the television broadcasts.
