Carhartt, the legendary manufacturer of rugged work and outdoor clothing, has dramatically increased its presence on the bass-fishing scene this year with its sponsorship of B.A.S.S. events. Today it was announced that the company has entered a marketing partnership with Oklahoma-based Dynamic Sponsorships to further its integration with anglers and fishing fans.
“Being an angler from Michigan, I’m glad to see Carhartt, a Michigan-based company, involved in our sport,” said Kevin VanDam. “B.A.S.S. and Carhartt are two very iconic brands for sportsmen. I think our fan base will see that Carhartt offers a very diverse line of clothing that is really suited to fishing and the outdoors. They don’t just make work clothes.”
Dynamic, launched in January 2006, offers more than 80 years of combined fishing, boating and hunting industry experience and logs 80,000 annual highway miles going to and from fishing- and hunting-related events.