Major League Fishing (MLF) announced that BogaGrip has joined the organization's sponsorship ranks.
“The BogaGrip is the perfect tool for Major League Fishing, and we are delighted to have been involved early with what the league is doing,” said BogaGrip co-owner Gary Alldredge. “It is rewarding for us to see these great anglers catch bass, weigh them on a BogaGrip, then return the fish back to their natural environment.
"We believe this format is great for the sport, and we hope it’s going to be around for a long time.”
MLF's first event, the Challenge Cup, was filmed in November at Lake Amistad in Texas. The league employs an immediate catch-and release-system, where anglers use a BogaGrip to weigh each legal bass they catch while on the water. The weight from the BogaGrip is recorded by a boat official, and the bass are then returned to the water.
“It’s a fantastic system. The whole process is done in something like 15 seconds. The BogaGrips work beautifully,” said MLF angler Gary Klein.
The Challenge Cup can be seen on Advance Cast, a series of seven pay-per-view webisodes now available. The total-event BassPass costs $17.94, with individual episodes available for $2.99 each. The seven-event BassPass package features a “free” week.
