Florida-based Jethro Bait Company announced that it will sponsor Bassmaster Elite Series rookie Brandon Card, the first angler to qualify for the circuit out of the collegiate ranks.
"Florida fishermen have had success with Jethro baits for years," Card said. "You can find them all over down there because they catch fish. I hope to represent them well as a rookie on the Elite Series and introduce more people to the brand outside of the Sunshine State.
"This is such an exciting time for my career and I am so thankful to be working with Jethro during an exciting time of growth and expansion for the company.”
Said Jethro owner Kevin Stallworth: “We are very excited about Brandon’s story of fishing his way through college and moving up to the Elite Series. Like Jethro, Brandon started out locally and then moved his way up through the ranks to now compete with the top 100 anglers in the world.
"We wish him well and will do all we can to help him succeed, starting with great soft plastics, terminal tackle and a few top-secret prototype baits.”
