B.A.S.S. announced on Tuesday that Cabela’s has become the title sponsor of all seven B.A.S.S. LLC-owned events within the B.A.S.S. Federation Nation, which serves tens of thousands of amateur anglers and their bass clubs in the U.S. and seven other countries.
“B.A.S.S. Federation Nation is a leader in promoting and preserving fishing through top-notch competitive events,” said Scott Williams, Cabela’s chief marketing and e-commerce officer. “Cabela’s is proud to support B.A.S.S. and all affiliated anglers across the nation. We are looking forward to a great year of fishing.”
Said Federation Nation director Don Corkran: “We are very excited about having Cabela’s come on board as we gear up for a new season of tournaments. We’re doubly pleased that Federation Nation events are now associated with a company known for its strong conservation partnerships, because so much of the Federation Nation is about grassroots conservation projects that help preserve the world’s valuable aquatic resources.”
A new Cabela’s-sponsored bonus program, Cabela’s Big Bass, will award $200 to the angler who weighs in the heaviest bass at each of the seven Federation Nation tournaments scheduled for 2012 – six divisional events and the Federation Nation Championship.
