FLW announced today that it's renewed its deal with Mars Chocolate North America for the 2012 season. Jim Moynagh (M&Ms) and Chris Baumgardner (Snickers) will continue to represent the company on the FLW Tour.
“FLW is both proud and pleased to continue its partnership with Mars Chocolate," said FLW Marketing Division president Trish Blake. "We look forward to keeping the M&Ms and Snickers brands top of mind amongst the 55 million fishing enthusiasts whose purchasing habits include fun and enjoyable snacks like those offered by Mars Chocolate."