Cabela's has stepped up its commitment to the BoatUS Collegiate Bass Fishing Series and Association of Collegiate Anglers through the end of 2014. As part of the continued sponsor commitment, Cabela's will be the official retailer of the series and association, as well as the title sponsor of the Cabela's Collegiate Big Bass Bash, and more than $35,000 in Cabela's gift cards will be given out every year at ACA collegiate events nationwide. Also, anglers competing in certain events are eligible for the Cabela's Anglers Cash bonus.
"Cabela's has been behind our series and college bass fishing since our first event on Lake Lewisville in 2006," said BoatUS tournament director Wade Middleton. "Their continued long-term support and dedication to college bass fishing at this level is a primary reason our events are the largest in college bass fishing year in and year out."
Said Cabela's chief marketing officer Scott Williams: "Cabela's has a long tradition of supporting youth and next-generation outdoor programs. We consider Collegiate Bass Fishing the premier event of its kind. College anglers are important as ambassadors of all that is good about outdoor sports. They are at the forefront of a new generation of sportsmen and women who share our passion for the outdoors."
