Rapala announced that its launched new websites for both the Rapala and Sufix brands. Both sites have a fresh, clean look that includes some new features.
To start, each site shows every item and color that's produced – including the new for 2012 items. Product videos and swimming actions for every lure assist in making the best choices for your fishing circumstances.
New “Wish List” and integrated social media keep track of your must-have lures for you and your friends. Great around the holidays and special occasions, plus a great tool for planning upcoming fishing trip needs.
To visit the Rapala site, click here. For the Sufix site, click here.
