You're a bass fisherman. A bass bites a spoon because it looks like a wounded baitfish, and a bass bites a spinnerbait because it looks like a group of fleeing baitfish, right?
According to Dr. Keith Jones, it's a quite a stretch to think that a bass, with such acute vision, is so easily fooled. In a new fish-science article, he forces readers to rethink what they think about flash. Check it out over at the Catch More Fish page.