It's interesting to watch the paths that major tackle companies take in terms of their web presence. Certainly, any redesign of a multi-brand portfolio is a massive undertaking that involves distributor services, customer service, online sales plus consumer-based content and interaction.
Pure Fishing is one company that started a brand-by-brand redesign of its sites, and the work is ongoing. Tackle giant Pradco-Fishing has begun work as well, and just rolled out the brand new Booyah! site. Other Pradco-fishing brands will follow. Check out the work at BoohyahBaits.com.
