Reel and rod manufacturer Lew's has tabbed industry veteran Richard LaBauve as its VP of sales. LaBauve has 20 years of experience in the fishing business, including 12 with Pure Fishing, where he most recently served as senior national accounts manager.
"Richard knows this industry, understands the rod and reel business and has a proven track record of treating customers courteously and professionally," said Lew's president Gary Remensnyder. "Richard is extremely dedicated and very hard-working. He fits right into the culture we are developing for the new Lew's, and he shares the same passion all have on our team for returning this legendary American brand to retail prominence and angler popularity."
LaBauve will officially assume the new sales role effective June 6th. His responsibilities include overseeing sales program development, managing the contracted sales force, interacting with key accounts and coordinating sales strategies.
Lew's was originally founded in the 1950s. Longtime fishing industry executive Lynn Reeves acquired the Lew's name and many affiliated trademarks from the Lew Childre family in 2009.
"I'm excited to be on board with Team Lew's, and I couldn't be any prouder that Gary and Lynn have entrusted me with leading the company's sales initiatives," LaBauve said. "Without a doubt, a great deal of thought has gone into this brand's new product development, price points and profit margins for each level of distribution. I'm confident we have made this product line a win-win for all concerned."
