Larry Thornhill is now VP of marketing and PR at Wave Fishing.
Thornhill for many years served in a similar capacity on a contract basis for Tru-Tungsten, and currently serves as editor with Camelot Media Group.
The announcement was made by Wave in conjunction with a statement that Wave has undergone a "rebirth."
Wave VP of sales Paul Whitman, Jr. stated: “We’ve had a real struggle over the past couple of years during our company reorganization. But we’re back now and looking towards the future with unbridled optimism. At this time we have several new baits in development that will undoubtedly take the fishing industry by storm. Wave is the number-one plastic bait maker in the industry. That will never change. We are, and always will be, on the cutting edge. At the same time, however, we’re not going to neglect our roots. Our world-famous Tiki-Stick will always be an important part of our product line. They’re available for order now from our website in more than four dozen fish-catching colors."
