Several months ago, it became clear that Tru-Tungsten and sister companies Mihatchii and Picasso – all of which fall under the purview of the Fish Harder Co. – were in trouble. The rumblings started in media sales offices and among pro anglers. Outstanding debt mounted and several parties, including tour pros, filed suit against Fish Harder.
Fish Harder closed its corporate offices and according to sources close to the company, leaders are now operating out of their homes until a sale of the companies can be completed. Word is the Picasso brand will not be part of the sale, and that a sale could be completed within a month.
Who's a potential buyer? No word yet, although if recent history can offer a suggestion, Rapala, Pure Fishing and Pradco Fishing would have certainly at least sniffed around. As well, Strike King was rumored to have taken a look.
