Mike Iaconelli signed a cool sponsor deal this week. For the 2011 season he'll team up with Hatcams. Through the partnership, he'll use the technology to give his fans a unique peek into the life of a professional bass fisherman. Ike will film behind-the-scenes footage of his travels, tournaments and leisure-fishing time, plus incorporate Hatcams clips into a new web-a-series show and later a full-production TV show called Going Ike.
Especially interesting is a note from Hatcams that stated: "This reality TV-type of interaction with his fans is like nothing any other pro fisherman has done before – and for good reason. Hatcams provides users, like Mike, with a means of filming situations that could never have been filmed before, from a perspective never seen before."
Hatcams is a startup company founded by Randy Peterson, an avid fisherman and hunter himself. Its product is a patent-pending universal mount located on the brim of a baseball-style hat. The mount fits all tripod-compatible cameras.
Peterson noted: "We know what a powerful, positive impact this product is going to make on fishing, and Mike shares these feelings. He's excited to help us deliver this message throughout the fishing community, as only he can."
