Bradley Roy, the Bassmaster Elite Series Rookie of the Year in 2010, has signed a sponsorship deal with Taylor Man’s Custom Lures.
“Impressed by the number of custom colors they offered, I bought a bunch of their baits at the 2010 Bassmaster Classic Expo to try,” said Roy. “Those natural patterns turned out to be an important factor on the tour. Even fishing used water, I got bites from fish other anglers were missing.”
Roy is also a big fan of Taylor Man’s components.
“I rarely if ever lose a fish since switching to Taylor Man’s. They’re as fanatical about hooks as I am – Gamakatsu all the way. Since going pro, I’ve become convinced how important it is to stick with the best hooks all the time. People would be amazed at how often pros change crankbait hooks. You can’t do that with jigs and spinnerbaits, so it pays to go top of the line.”
North Carolina-based Taylor Man’s hopes to leverage the 20-year-old Roy’s “next generation” appeal to grow its brand and drive online sales.
“What Bradley accomplished at age 19 was truly remarkable," said company president James Huskey. "My son, Taylor, and I were pulling hard for him. We are so proud that our baits helped him win Rookie of the Year last year and that he offered us his endorsement."
