FLW Outdoors announced today that it's entered into a multi-year sponsorship agreement with tackle-storage giant Plano.
“Plano is a natural fit with FLW Outdoors,” said FLW Marketing Division president Trisha Blake. “It seems that everyone – from the recreational fisherman to the seasoned Tour pro – owns a Plano storage product. This partnership will ensure that the next generation of anglers appreciates the impact Plano has on the fishing industry.”