Hot on the heels of BASS's Skeeter announcement, Yamaha (parent company of Skeeter) also announced a renewed BASS sponsorship. The Yamaha deal, like Skeeter, was described today as "long-term."
Yamaha will continue to be an official sponsor of the Classic, Elite Series, Opens and presenting sponsor of the Federation Nation.
Yamaha also currently sponsors FLW Outdoors.
Dale Barnes, Yamaha Marine group division manager marketing, noted: "BASS events are an integral part of our marketing program because they provide customers an opportunity to see our outboards perform and endure in competitive conditions. They also create opportunities for direct customer interaction with team Yamaha professional anglers. We're happy to have signed with BASS once again. The new four-stroke VMAX SHO is a great product that's been received very well by anglers, in part because of exposure through tournaments sanctioned by BASS."
BASS VP and GM Tom Ricks stated: "Yamaha's a great partner with its innovative activation schedule at BASS events. Yamaha's reputation in the industry is stellar and this agreement between two industry leaders makes sense."
