A bit of good news today: BASS somewhat loosened its tow-vehicle policy.
As the official truck sponsor of BASS, Toyota supplies tow vehicles for the Bassmaster Classic and Elite Series events, and those trucks are used to tow pros around the arena or to the stage. That'll be a little different this year, because pros who drive a Toyota will be able to use their personal wrapped tow vehicles for weigh-in ceremonies. Day 4 of Elite Series events and the Classic represent the bulk of television coverage, so the loosened policy will help some pros gain more exposure for their sponsors.
The letter BASS sent to pros read:
"Congratulations on helping us execute another successful season of the Bassmaster Elite Series. The Elite Series continues to be an industry leader and this is due in large part to all of you. With the Bassmaster Classic just 4 months away, we're pleased to inform you that anglers who own Toyota Trucks will be able to utilize these vehicles during drive-thru weigh-ins at the Bassmaster Classic and all applicable Elite Series events. BASS and Toyota recognized the value of anglers using their personal vehicles and we're making every effort to allow this to happen. In line with the Toyota Bonus Bucks program, anglers will only be able to use 2007 or newer Toyota Tundra, Sequoias, Tacomas or 4Runners. All truck wrap designs will need to be submitted to Chuck Harbin at BASS for approval no later than Jan. 15. Good luck!"
