Remember the pretty solid rumors that FLW Outdoors would soon announce at least two new major sponsors, one of which could be Cabela's? Well, official news landed today and yes, Cabela's is in.
Under a strategic marketing agreement, Cabela's will supply promotional offers to fans in attendance at many FLW Tour events and host appearances and seminars by top pro anglers. It will also be a major promoter of FLW Fantasy Fishing, as it will distribute thousands of free Fantasy Fishing scratch cards at its 28 retail locations across the U.S. The cards will also be inserted into the company's spring catalog.
“When two leaders come together, you can expect great things,” said Cabela's president and CEO Tommy Milner. “The partnership between Cabela’s and FLW Outdoors promises to deliver on those expectations by combining the excitement of tournament fishing with the legendary Cabela’s experience.”
Said FLW Outdoors chairman Irwin L. Jacobs: “FLW Outdoors and Cabela’s share the same passionate audience. Both organizations excel within the same industry, but our core businesses are very diverse. By joining forces, we are able to tap into each other’s strengths – it is truly a mutually beneficial relationship.”
