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BASS turns 40

BASS turns 40

Hard to believe, but it was 40 years ago that Ray Scott founded BASS and seeded everything bass fishing would become. He hosted the first All-American Invitational tournament at Arkansas' Beaver Lake in 1967, but founded BASS and its grassroots organization, the BASS Federation, 1 year later (1968).

BASS plans to celebrate its 40th anniversary throughout the year. What follows are a few highlights.

  • In June, Bassmaster magazine will issue a special anniversary edition, while BASS Times will include monthly stories heralding BASS's four decades.

  • Bassmaster.com will provide fans with special 40th anniversary features including In Their Own Words audio interviews, member profiles, and downloadable keepsakes. During the 40 Ways to Win anniversary giveaway in June, there will be daily drawings for prizes.

  • For members and consumers, a 2008 Collector's Edition BASS Planner is available, complete with the 40th anniversary logo and full-color pages with fishing photos as well as ample space for scheduling, daily notations and journal entries.
  • Fans can also purchase 40th anniversary commemorative hats, logos and hat/lapel pins, as well as a special print of Scott.

  • BASS created a special 40th anniversary logo, which appears to right (click the image to enlarge it).

    About the anniversary, Scott said: "I never concentrated on where BASS would be 10 years down the road. I always figured if you took care of the anglers and the fish, they would take care of the organization. That remains true today with BASS."

    BASS VP and GM Tom Ricks said: "It truly is remarkable to celebrate 40 years as the worldwide leader in the industry. We're proud of our rich history and look forward to celebrating another 40 more years at the forefront of the sport."

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