BASS announced today that Cabela's has joined the organization as a sponsor of the Bassmaster CastingKids program.
“Fostering youth participation in the outdoors is at the core of our business,” said Dennis Highby, president and CEO of Cabela’s. “By collaborating with BASS and its highly popular and successful Bassmaster CastingKids program, Cabela’s can help the next generation experience the fun and excitement a lifetime of fishing offers.”
BASS and Cabela’s, the world's foremost outfitter of hunting, fishing and outdoor gear, worked closely to develop a presence that will reach CastingKids participants and BASS members. The agreement includes signage at CastingKids events and inclusion in CastingKids editorial in BASS Times and on the Bassmaster website.
“We are delighted to welcome Cabela’s and applaud their passionate support of this youth initiative,” said Michael Cassidy, senior director of sales and sponsorship for BASS.
For more information on Cabela’s and its youth initiatives, click here.
