MacDaddy’s, the manufacturer of precious metal and gemstone fishing lures and flies, has selected platinum as the medium for its new Fishing for a Cure breast cancer campaign. A solid platinum lure with a ribbon design in pink sapphires is the lead item this year – a follow-up to the company’s widely publicized Million-Dollar Lure campaign of a year ago.
Matching earrings are available, and the hooks are removable to allow the lure to be worn solely as jewelry.
MacDaddy’s will introduce its World’s Most Precious Fishing Lure, the solid platinum spoon set with pink sapphires, at a news conference at ICAST in Las Vegas on July 11. Mac McBurney, the company's co-founder and chief designer, said that 10% of the proceeds from all Pink Ribbon sales throughout the year will be donated to breast cancer research and recovery.
“The nature of platinum, its purity and rarity, makes it the ideal medium for this charity campaign to help in the fight against breast cancer,” McBurney said. “I chose to design in platinum because of the eternal, enduring character of the metal and its ability to provide an extremely secure setting for precious gemstones.”
In addition to the solid platinum lures, the company plans to offer a line of copies to allow participation in the campaign by patrons at lesser price levels. These include 14K gold lures with pink sapphires and sterling silver lures with pink cubic zirconia settings. Pricing for these versions is expected to begin at $49.95.
For more information, click here to visit the MacDaddy's website.
