Vicious Fishing recently announced it had entered into a partnership with Ultimate Bait. Under the agreement, Ultimate Bait will license the Vicious name for plastic products, and will launch a complete lineup under the Vicious umbrella.
Ultimate Bait principal Chuck Myers noted: "We worked very closely with our pro-staff on these baits and are extremely excited about the relationship with Vicious. The Big Daddy craw, designed by Russ Lane (pictured to right), is particularly impressive, and although Russ will be fishing all of our plastics, the Big Daddy will be his signature bait. We're beginning with a lineup of seven baits, but have several others on the drawing board that'll hit the market very soon."
In addition to Lane's craw, other baits in the pipeline include the Pollywogg toad, the Limit-Ator ringworm, The Sheister curlytail worm, the Shakin PT shakey worm, the Trickster swimbait, and the Slammin Liz lizard.
For more info on Vicious and its licensees, visit Vicious-Fishing.com.
