Winchester, a legendary name in firearms and ammunition, is getting back into the fishing business after a long hiatus. It's partnered with Missouri-based Little Sac Bait Company to produce a new line of high-quality, American-made lures.
“This is a unique opportunity to leverage the Winchester brand and work with a great partner in Little Sac Bait Company,” said Winchester licensing manager Vicki Schrimpf. “During the 1920s, Winchester manufactured fishing tackle and accessories. They were reliable, high-quality products.
"We’re bringing Winchester fishing lures back, and they will be a great-working product.”
The flagship lure is the Winchester Slim Jim finesse jig, which features a 2/0, light-wire hook with an O’Shaughnessy bend. The hook was specially designed by Gamakatsu to allow for better penetration.
The jig, which features a 60-degree upturned eye, was designed to produce fewer hangups and deliver better balance over rocks, ledges, and obstructions. It's dressed with 22 to 30 strands of premium silicone skirting.
Winchester shakey-head and grub-head jigs are also available. For more information, click here.
