Looks like Yum's appetite for Bassmaster Elite Series pros can't be sated. On the heels of recent news that it signed Edwin Evers, Terry Scroggins and Dave Wolak, Pradco-Fishing (Yum's parent company) today announced it signed Matt Reed to a deal.
The Texas pro will run a full Yum wrap this year – featuring the Craw Papi – and he'll wear Yum colors on his jersey. "It's a neat bait for flipping vegetation, which is something I really like to do, but it's also extremely versatile," Reed said of the Craw Papi. "I'll use it as a jig trailer, and I'll rig it on a football head with no skirt for fishing deep."
His contract also includes representation of other Pradco-Fishing brands, including Bomber. Tulsa-based Dynamic Sponsorships was integral in the negotiations, and designed his wrap and jersey.
