Bomabardier Recreational Products (BRP) – manufacturer of Evinrude and Johnson outboards – recently appointed Richard Palmersheim to the newly created position of VP of marketing and strategic planning - outboard engines. Palmersheim's a former executive with S.C. Johnson, Inc., and in his new capacity, will be responsible for creating marketing strategies and increasing market share for Evinrude and Johnson products throughout North America.
Roch Lambert, BRP VP and GM of outboard engines, said: "Richard's background in marketing and management, from a company recognized for its innovative product development, brings new management depth and experience at a critical growth period for BRP's Outboard Engine division. We're pleased to add Richard to our management team as we continue to accelerate the opportunistic expansion of our outboard engine marketing strategies."
Palmersheim said: "I'm very excited to be joining BRP and the passionate team of people who work here. The company's strong brands and focus on leveraging unique technologies to deliver products that are superior to the competition attracted me to get on board. I'm looking forward to working with the growing dealer force and contributing to the continued growth of the company."
