![Balog: A primer for would-be influencers](http://cms.outdoorsfanmedia.com/resources/Pros/B/Balog_Joe/Balog_Joe_20_widebrim_370.jpg)
You don't have to be a top-level tournament winner to carve out a living in the fishing industry in this age of social media – a lot of influencers are doing quite well for themselves. If you're thinking about going that route, Joe Balog has a few tips for you in the latest edition of Balog's Bass War.
To read the column, click here.